MainStreet Beatrice

Visit Downtown Beatrice, Nebraska

As the Holiday Season sets in check out these community events!

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The 2019 Holiday Season Gift Guide < viewable online PDF.

Individual Events:

Sunday November 24th – Courthouse Lighting Ceremony

Saturday, November 30th – Small Business Saturday Get out and explore downtown Beatrice this holiday season, you are sure to enjoy yourself and find something new along the way!

Small Business Saturday – Facebook Event Link

Saturday, December 7th – Lighted Holiday Parade Day Activities

Downtown Rides with Santa Facebook Event Link

Special Movie Showing Facebook Event Link

Lighted Holiday Parade Facebook Event Link

Link to PDF for download or printing

Vote for your favorite Downtown Storefront Display

December 5-18th – vote at participating locations

Win a $25.00 Gift Certificate by entering the Gift a Day Drawing while out shopping Downtown!

Win a $25.00 Gift Certificate by entering while out shopping Downtown

Big Give Event a Success!

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Gage County held its first county wide giving day on September 10th 2019, that single day of giving resulted in around $160,000 in donations for 47 nonprofits across the county.

Main Street Beatrice was one of those nonprofits. The project put forward by Main Street Beatrice was for downtown art, especially a mural project by the downtown theaters. Over $2,000 was raised for the project on that single day!

Main Street Beatrice wishes to thank all those who supported our project and that of our areas worth causes. We look forward to continuing our work for Beatrice and look forward to next year’s Big Give event as well.

For more information about Big Give Gage please visit: https://www.biggivegage.org/

Mercantile Building home to Stone Hollow Brewing Company & unique shops!

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Once a dilapidated old building in downtown Beatrice today the Mercantile Building at 301 Court Street is an amazing historic building, freshly revitalized and home to several shops!

Owners Todd & Soni Hydo purchased the 1880’s building in 2016, with dreams of bringing the building back to glory and it becoming home to a brewery and a shopping anchor in the downtown.

Stone Hollow Brewing Company was the first to open in the newly completed space in March of 2019. They were joined by Smoke & Fire Cigars and Gorgeous Hanger Boutique. The space will soon have more shops opening bringing great excitement to downtown Beatrice!

Chocolate Lovers Shopping Day Extravaganza

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Chocolate Lovers’ Shopping Day Extravaganza was a blast!!!

The event is held each year on the first Saturday of February

The event is a great way to explore Downtown Beatrice & enjoy all the chocolaty fun that this event has to offer!  What is it?  It’s a day of delicious Chocolate tasting paired with great shopping & dining deals in Historic Downtown Beatrice!

In 2019 we had over 200 participants register by 11:00am.

More event details under Winter Events

Open a Business

We have several resources to help you start or grow your business.

Building Improvement

We’re focused on the physical appearance of our Main Street.

Move to Beatrice

Look for jobs, check out our schools, churches, civic clubs, and more.

Become a Partner

We truly appreciate the support of our contributing partners.

Shop Main Street Beatrice

The casual encounters you enjoy at neighborhood-scale businesses and the public spaces around them, build relationships and community cohesiveness. Plus, each dollar you spend at independent businesses, brings more than 3 times as much money back to our local economy than one dollar spent at a chain.

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Around Beatrice
Main Street Beatrice
Michael Sothan, Executive Director
205 North 4th Street
Beatrice, NE 68310
(402) 223-3244
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