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From Farmer’s Markets to our annual Ribfest, Mainstreet Beatrice is home to some of our community’s most vibrant events. See what’s coming up!

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The casual encounters you enjoy at neighborhood businesses and areas around them, build relationships and community cohesiveness.

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News & Announcements

Businesses need to adjust sales tax rate – Changes effective Jan. 1

There has been some confusion and several recent inquiries about the Gage County Sales Tax that took effect on January 1st. This post is meant to help businesses obtain more information on the changes to collecting sales and use tax throughout Gage County. The additional rate of 0.5% county tax went into effect January 1st […]

Decorating Contest Winners Announced

Main Street Beatrice has announced the people’s favorite in this year’s storefront display contest. The Black Crow Restaurant and Bar won the people’s choice award out of the 15 participating businesses and building owners. More than 300 ballots were cast in what was the seventh year for the event that promotes holiday cheer in the […]

As the Holiday Season sets in check out these community events!

The 2019 Holiday Season Gift Guide < viewable online PDF. Individual Events: Sunday November 24th – Courthouse Lighting Ceremony Saturday, November 30th – Small Business Saturday Get out and explore downtown Beatrice this holiday season, you are sure to enjoy yourself and find something new along the way! Small Business Saturday – Facebook Event Link […]

Upcoming Events

Event Details

Chocolate Lovers Shopping Day Extravaganza

Saturday February 1st 2020

This is a fun chocolate day filled with shopping, exploring, and all around enjoying downtown Beatrice More details soon!

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  • Craft Beer Class
    Jan 23 | 6:00 pm
    Tall Tree Tastings, 122 N 5th St, Beatrice, NE 68310, USA