MainStreet Beatrice

Visit Downtown Beatrice, Nebraska

  • Explore Downtown Beatrice!

    We are proud of our community and invite you to stop in!

Find Events

From Farmer’s Markets to our annual Ribfest, Mainstreet Beatrice is home to some of our community’s most vibrant events. See what’s coming up!

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Shop Main Street

The casual encounters you enjoy at neighborhood businesses and areas around them, build relationships and community cohesiveness.

Business Directory

News & Announcements

Holiday Gift Guide

Click below to go through the digital version of our 2023 downtown Beatrice Holiday Gift Guide or click the link below to download a copy of your own! … Read More...

Downtown Rides with Santa!

 Main Street Beatrice Santa Comes to Downtown: Enjoy hot chocolate and visit the new Beatrice Fire Station open house, 300 South 6th Street! This event is free and open to the public. Sponsored by Main Street Beatrice, Beatrice Fire & … Read More...

Event Details

Shop Local, Late!

Every Thursday through December 22nd!

11 of your favorite downtown shops and businesses have pledged to stay open until at least 7 p.m. every Thursday night so you can complete your holiday shopping. Remember to Shop Local, Late!
Shops include: 
Beatrice Movies
Brown’s Shoe Fit
Big Blue Bike Co.
Clean Slate Soap
Gorgeous Hanger
Pocketful of Posies
Quilt Stitches
Scheer Quality Furniture
Stone Hollow Brewing Company
The Mechanical Room
Traubel’s Popcorn

Open a Business

We have several resources to help you start or grow your business.

Building Improvement

We’re focused on the physical appearance of our Main Street.

Move to Beatrice

Look for jobs, check out our schools, churches, civic clubs, and more.

Become a Partner

We truly appreciate the support of our contributing partners.

Shop Main Street Beatrice

The casual encounters you enjoy at neighborhood-scale businesses and the public spaces around them, build relationships and community cohesiveness. Plus, each dollar you spend at independent businesses, brings more than 3 times as much money back to our local economy than one dollar spent at a chain.

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Around Beatrice
Main Street Beatrice
Michael Sothan, Executive Director
205 North 4th Street
Beatrice, NE 68310
(402) 223-3244
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