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From Farmer’s Markets to our annual Ribfest, Mainstreet Beatrice is home to some of our community’s most vibrant events. See what’s coming up!

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Shop Main Street

The casual encounters you enjoy at neighborhood businesses and areas around them, build relationships and community cohesiveness.

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Holiday Gift Guide

Click below to go through the digital version of our 2023 downtown Beatrice Holiday Gift Guide or click the link below to download a copy of your own! … Read More...

Downtown Rides with Santa!

 Main Street Beatrice Santa Comes to Downtown: Enjoy hot chocolate and visit the new Beatrice Fire Station open house, 300 South 6th Street! This event is free and open to the public. Sponsored by Main Street Beatrice, Beatrice Fire & … Read More...

Event Details

Shop Local, Late!

Every Thursday through December 22nd!

11 of your favorite downtown shops and businesses have pledged to stay open until at least 7 p.m. every Thursday night so you can complete your holiday shopping. Remember to Shop Local, Late!
Shops include: 
Beatrice Movies
Brown’s Shoe Fit
Big Blue Bike Co.
Clean Slate Soap
Gorgeous Hanger
Pocketful of Posies
Quilt Stitches
Scheer Quality Furniture
Stone Hollow Brewing Company
The Mechanical Room
Traubel’s Popcorn