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From Farmer’s Markets to our annual Ribfest, Mainstreet Beatrice is home to some of our community’s most vibrant events. See what’s coming up!

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News & Announcements

Chocolate + Downtown Beatrice = Love

Saturday, February 4, 2023 – Chocolate Lovers’ Shopping Day Extravaganza is back! Explore Downtown Beatrice & have some chocolatey fun! The event runs from 10 am to 3pm. It’s a day full of Chocolate tasting paired with great shopping … Read More...

Downtown Holiday Events

What is happening downtown for the Holidays? Check here for events! Link to our Downtown Holiday Guide Booklet STOREFRONT DISPLAY CONTEST Vote on your favorite store display inside participating businesses. For a list of … Read More...

Gift-A-Day Giveaway!

Registration and Giveaway information here! Gift-A-Day REGISTRATION Tuesday, November 1st - Sunday, November 27th:  The Gift-A-Day Giveaway is back! Register at participating stores to win a $25.00 gift certificate, compliments … Read More...

Event Details

Chocolate Lovers Shopping Day Extravaganza!

Saturday, February 4th

10 am – 3 pm

Join many of your favorite downtown shops, bars, and restaurants for a day of shopping and delicious chocolate! This free event is open to the public and will have you snacking, shopping, and exploring what downtown Beatrice has to offer!
Check out our social media pages and the event page for more information!


  • Auditions: Puffs
    Jan 30 | 7:00 pm
    Community Players, 412 Ella St, Beatrice, NE 68310, USA

  • Auditions: Puffs
    Jan 31 | 7:00 pm
    Community Players, 412 Ella St, Beatrice, NE 68310, USA