MainStreet Beatrice

Visit Downtown Beatrice, Nebraska

Chocolate and Shopping Downton!

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Saturday, February 5, 2022 – Chocolate Lovers’ Shopping Day Extravaganza is back!

Explore Downtown Beatrice & have some chocolatey fun! The event runs from 10 am to 3pmIt’s a day full of Chocolate tasting paired with great shopping & dining opportunities in Historic Downtown Beatrice!

To begin, simply register on the day of the event at our registration location, 620 Court Street, Vintage Venue in downtown Beatrice and head out to all the great Chocolate Lovers locations!

It’s a fun event you don’t want to miss!

Must be 21 or older to fully participate, limited to the first 200 participants.

For more details call Main Street Beatrice (402) 223-3244.

Holiday Events

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There are a lot of different events going on here in downtown Beatrice. Each one is helpful to the local businesses participating in a new way. The current holiday events that are currently taking place are the following:

Main Street Downtown Passport

This event is all about supporting local businesses. It is a chance to explore our downtown. Throughout your shopping, you may discover a business here for the first time! Our downtown has plenty to offer and a variety of wonderful businesses. This event works like this:

  • Go to one of the participating businesses (listed below) and ask for one of the passport booklets.
  • You go to stops listed in the book and each place you will earn a stamp in your booklet.
  • The total number of stamps you have collected during the duration of the event correlates with the number of entries you have that goes towards prizes.
  • The number of entries you get for your stamps are the following: 3 stamps = 1 entry, 5 stamps = 2 entries, 10 stamps = 6 entries, 15 stamps = 10 entries, and 20 stamps = 20 entries
  • This Event runs from November 27th, 2021 through January 9th, 2021.

Main Street Gift-A-Day Giveaway

This event is a way for our downtown businesses to show their appreciation for you, the customers! This event consists of going to local shops and filling out slips of paper for a chance to win a prize from one of the participating businesses! PLEASE go out and enter your names in these drawings! It is a very easy way to get a prize to help out with upcoming gift shopping and the business owners love seeing people walk in their doors. The following businesses are participating in the Gift-A-Day Giveaway:

The Black Crow Restaurant & Bar, Blue Bulldog, Blush Ceramic Studio, Brick & Mortar Coworking, Burwood Books/Mother to Mother, Clean Slate Soaps, Gage County Historical Society & Museum, Gems & Junk, Gorgeous Hanger, Jim’s Carpet, Leo’s Jewelry, Quilt Stitches, Scheer Quality Furniture, Security First Bank, Sunrise Bakery, Tall Tree Tastings, Uhl’s Sporting Goods & Screen Printing, & Weigel Jewelry

Main Street Storefront Display

This event is all about showing how wonderful our downtown is and also how creative and awesome our shop owners are! This year’s theme for our Storefront Display Contest is “A Storybook Christmas”! You may have already seen a few of the downtown businesses getting into the Christmas spirit! If you have found a personal favorite you can help them out by voting for them! You can vote for your favorite storefront by going to one of the participating businesses during their store hours and asking for a ballot! Voting will be going through December 21st, 2021 so be sure to go out and vote! Participating businesses are all listed below!

Magic of Main Street Event Fundraiser

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The Magic of Main Street event is a fun-filled evening where you can support our downtown improvement efforts and have a great night out!! Tickets are $60 per person and are available in advance or at the door.


Event Location: Vintage Venue, 620 Court Street Beatrice, Nebraska

Doors Open @ 6:30 PM The event is sponsored by Security First Bank and many other community-minded businesses (see below) The night will feature a cash bar, raffle prizes, and heavy hors d’oeuvre by Colleen’s Catering. Entertainment will be a trivia night on the topic of “Music Through the Decades” put on by Cale Kaiser and followed by the announcement of raffle prize winners. To buy tickets, use the PayPal link.

Join Us, Have Fun, and Support our Community!!! More details available at https://www.facebook.com/events/626063781736488

New Downtown Revitalization Grant of $435,000 awarded to Beatrice

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Beatrice was successful in securing a new $435,000 downtown revitalization grant!! More details will be forthcoming on how businesses and property owners can utilize these funds for improvements to their properties that are often over 100 years old. Expect more details to be available in December with individual award announcements coming sometime in January or February.

It appears that priority will be given to the more than 57 property owners who submitted pre-applications.

The funds are intended to assist with Downtown Property improvements such as Facade Renovations, Assistance to Redevelop Upper Floors, Code Compliance Work, Sidewalks, and more.

More details on the award announcement are available here: https://beatricedailysun.com/news/local/beatrice-awarded-435-000-downtown-grant/article_5201e4c8-9798-54ed-b3bb-0344df809bd8.html

Beatrice to welcome in The Nebraska Governor’s Pheasant Hunt

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Starting on Friday, November 4th 2021 Main Street Beatrice and the Beatrice and Gage County area will be hosts to the annual Nebraska Governor’s Pheasant Hunt event. This year’s event is bringing in 15 teams to participate in the event that also serves as a fundraiser for community development work. The teams pay to compete in the annual competition and social event.

It is a two-day event that concludes on Saturday afternoon. The event showcases the Beatrice area with two sporting clay events at the Beatrice Gun Club, three meals, and morning guided hunt with trained dogs and ample private land to hunt in Gage, Jonson, Pawnee, and Jefferson Counties.

We wish to welcome in all the Hunters and event Volunteers who are participating, many from out of state!

This is the 21st year of the event. Those interested in participating in future years should contact Main Steet Beatrice for more details.

More details: https://beatricedailysun.com/news/annual-pheasant-hunt-bringing-hunters-to-beatrice/article_712d6a81-4820-56a6-8536-79efd191fd37.html

2021 Event Sponsors:

Program Sponsors:

Beatrice Gun Club    Security First Bank

Presenting Sponsors:

The Beatrice Community Hospital   Carriage Motors

General Agricultural Services   Inline Healing     Sysco

Event Sponsors:

The Beat LLC     FNBO     Jim’s Carpet     Nebraska Title Co.

Smith, Schafer, Davis Law Office     Stone Hollow Brewing     Yesterday’s Lady

2020 Division 2 winners, team Armstrong Rentals
2020 Division 1 winners, Team Pinnacle Bank

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The casual encounters you enjoy at neighborhood-scale businesses and the public spaces around them, build relationships and community cohesiveness. Plus, each dollar you spend at independent businesses, brings more than 3 times as much money back to our local economy than one dollar spent at a chain.

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Main Street Beatrice
Michael Sothan, Executive Director
205 North 4th Street
Beatrice, NE 68310
(402) 223-3244
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